Now in Detroit! I’m not sure why this ad was targeted specifically at Detroit, giving its citizens (comprised of avid surfers along the Detroit coastline) access to the friendly Pepper-Upper. “Frosty, man, frosty” seems consistent with the beatnik counterculture depicted in the Dobie Gillis show that would air the following year. But isn’t the temperature of the drink dependent on its storage, and not its ingredients? Couldn’t any drink be frosty, man?
Like a pineapple, which is neither pine nor apple, Dr Pepper is neither medicinal nor peppery. But that didn’t stop the jingle makers of the 1977 commercial from using the bandwagon formula of letting all of America know that he, she, and they are peppers, and you might ought to get in line and become a pepper yourself. My friends and I loved to sing along with David Naughton when he appeared on our little black and white screens, donning a vest, and cavorting about. Oh, to be peppers!
Having lived in Texas my entire life, where DP was omnipresent, it was always an option. Many of us have visited the Dr Pepper Museum, as well as the Dublin Dr Pepper Bottling Company. We know it was created by a pharmacist in Waco 100 years before we started drinking soda, and we knew the period after Dr was dropped in 1950.
However, it could never top Coke in my opinion, so I opted out of consuming it thrice daily during times of low blood sugar (10, 2, and 4). In fact, I’ve never even ordered one at a restaurant. Perhaps it’s a guy thing. My husband adores it. Oft times, I’ve ordered Coke in a restaurant, and been challenged with “Is Pepsi okay?” which it never is, so I settle for iced tea. But no server ever asks, “Is Mr. Pibb okay?” Never. DP is always available, and unlike a box of chocolates, you always know what you’re gonna get.
