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From Morning Call To Last Call

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1948 Cactus

Feast your eyes on these natty Texas Longhorns, travelling to Louisiana for a football game in the fall of 1947. I love their fedoras and cowboy hats, the curve of the cars, that one wide pointed black collar, and the teacup with saucer. Do you use saucers? I have some palm tree ones that go with my palm tree teacups, but we only use them separately now. It’s a perfect size for some buttered toast. I imagine these blokes had a nice cup of café au lait and beignets, the signature items of the Morning Call.

Eater New Orleans

The sign says it’s the “most famous coffee drinking place,” but I have never heard of it before. “Coffeehouse” would have taken up less real estate on the sign, but I imagine that word didn’t exist yet.

Morning Call opened in 1870, eight years after the more powerful and still thriving Cafe du Monde, who crushed them in a bidding war last year, which led to their final closing. Having never been to either, I can’t say as I understand the allure of deep fried dough sprinkled with confectioners sugar. Why not just have a donut? Donuts come in all sorts of flavors, and they’re less messy. Then again, in Texas, we consume more breakfast tacos than donuts, so we’re getting our protein and dairy as well. Perhaps the combination of sugary coffee and beignets led one doctor last year to declare Louisiana as “the obesity-diabetes  heartland of America.”

Still, it’s hard to say goodbye to tradition, especially after 149 years. These guys were sad to see it go.

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