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December 19, 1949 LIFE
The First Couple of Borden’s Milk products always seemed to be arguing, as they graced the pages of LIFE magazine throughout the 1940s and 50s.
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Elmer was controlling.
Elsie was passive aggressive. But, dear…
The ad continues for nearly a DOZEN paragraphs, nothing for which today’s reader would have time. The dialog eventually addresses the product of Christmas. None Such Mince Meat.
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Can you imagine an ad today making reference to Cabbages and Kings? Would most readers understand a reference to the 1904 O. Henry novel, itself a reference to Lewis Carroll’s Through the Looking Glass? I shant believe it.
Not only have I never tasted None Such Mince Meat, I have never seen hide nor hair of it. The main ingredients include raisins, molasses, dried apples, beef and spices. Not what I think of when I think of pie.
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And what about you? Have you ever put a forkful of this into your gullet?
Later, Elmer asks, “Didn’t they punish nagging wives in the public square?” To which Elsie responds, “What a silly idea! Who’d make the mince meat pie while the wife was in the square?” Yikes! Better make sure that eggnog is spiked for tonight’s meal.
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