So much of this pre-Depression image is foreign to me. I’ve never worn a swimming cap in public. Actually, the woman near the eyeglasses display is wearing a cloche hat, designed to let the public know that her hair was bobbed in Flapper style and she was au courant. I bet she could Charleston in that dress like nobody’s business.
I’ve also never had my shoes shined. Up top, it advertises the service as free. Surely you’d have to be buying some of those Goodrich rubber heels to get the deal. And you’d need to tip.
“Pressing while you wait”–never done that, either. I’ll come back later, thanks. And along the far right side, it reads “Heyers Prickly Heat Powder.”
Have you ever applied prickly heat powder to your rash? Gotten your shoes shined? Bobbed your hair? Used Flapper terms like “bee’s knees” and “cat’s pajamas”? Lived through the summer of 1929, believing all was well, only to have the stock market crash three months later?
